At A Glance: MPG USA
	The MPG North American network is part of the global media network of Havas, the worldwide marketing communications group. MPG USA provides media planning, buying, strategic consulting, branded entertainment and interactive services for a wide range of blue-chip clients. US Headquarters: 195 Broadway, New York, NY 10007 Website: www.mpg.com # of Employees: Over 400 media professionals. US Billings: $2.770 billion (according to RECMA May ’06) KEY CONTACTS: Charlie Rutman, CEO, North America; Steve Lanzano, COO, MPG U.S.; Christopher O’Connor, EVP, Managing Director, New York; Ellen Comley EVP, Managing Director, Boston; Jody Sutter, SVP, Director, Business Development MEDIA SPECIALTIES: Strategic Planning, Buying, Research and Modeling, Interactive, Direct, Promotions and Events, Diversity, Product Integration U.S. OFFICES: Boston, Chicago, Los Angeles, Miami, New York, San Francisco, Washington DC, Milwaukee, Minneapolis, Philadelphia, Rochester MAJOR INTERNATIONAL OFFICES: Amsterdam, Barcelona, Bogotá, Brussels, Budapest, Buenos Aires, Frankfurt, Lisbon, London, Madrid, Mexico City, Milan, Oporto, Paris, Santiago, Sao Paulo, Warsaw, Zurich PARENT COMPANY: MPG is part of Havas Media which is part of HAVAS, one of the world’s largest global marketing communications network holding companies. PHILOSOPHY: “Outcomes, not hours” At MPG, our business is based in outcomes, not hours. The way we work and think is a reflection of this value proposition. MPG is relentlessly committed to fighting for the hearts, minds and wallets of our client’s consumers - one household at a time. Our ultimate goal is to contribute to the success of our client’s business. CLIENTS: Air France, Comfort Inn, Pearle Vision, Sears, Comedy Central, Exxon Mobile, Volvo, GlaxoSmithKline, Dannon, Reckitt Benckiser, Schering-Plough, Fidelity Investments, and Pinnacle, among others.

"Our sponsorship of the Cox Classic directly aligns with the core values that are continually demonstrated by the MPG employees. We are proud to be a part of this event and its rich tradition of giving."

Steve Lanzano
Chief Operating Officer
MPG North America

Annual celebration remains top-of-mind with company’s Steve Lanzano

For nearly every year of the past 17, Steve Lanzano, Chief Operating Officer of MPG North America—a full-service global media buying and planning company—has participated in the Cox Classic. He has also served on the Steven A. Cox Foundation’s board of trustees since the day the organization was formed. His dedication to this event stems in part to his long-time commitment to helping children stricken with cancer. But in addition, Lanzano’s mother was diagnosed with breast cancer a few years back, and though she has recovered, her illness served to reinforce his investment in the important causes supported by the Cox Classic tournament.

Aside from the obvious monetary benefits to charity, Lanzano has also found that the Cox Classic provides him with a valuable opportunity to build relationships with industry colleagues, clients and media representatives, as they enjoy a day out of the office serving the greater good.

In the industry that has been described as fiercely competitive and even ruthless, MPG has a well-deserved reputation for being comprised of nice people. “MPG’s sponsorship of the Cox Classic directly supports the kind of core values that are continually demonstrated by MPG’s employees,” says Lanzano. “We’ve always prided ourselves on the quality of our people: highly intelligent and very hardworking, but also kindhearted, who instinctively ‘put the other guy first,’” notes Lanzano. “In today’s competitive environment I find that the point of true differentiation frequently boils down to what I call, ‘the 98.6 factor’, in other words, relationships. A major key to success in a media service business is the quality of the relationships you have with your clients, your employees and with the media.”

With five new accounts (Dannon, ExxonMobile, Boehringer-Ingelheim, Esurance and Pearle Vision), Lanzano is now busier than ever but not so busy that he doesn’t take the time to continue to be part of the Cox Classic. As Lanzano mused recently, “if you’re going to ‘receive,’ then you’d better not forget to ‘give back’ and I can’t think of a better opportunity to do so than the Cox Classic.”

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