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by Mike Jerome
As Michael King sees it, becoming involved in the Cox Classic was a kind of calling—both figuratively and literally. “I always knew I wanted to use my position in any way that I could to help children,”says King, a vice president at Ace World Wide and father of an 11-year-old son. “So when I heard Mike Marion on the radio talking about the charities of the Cox Classic, I gave him a call.”
That was back in 1997. In the intervening years, Ace World Wide has become an essential partner of the Cox Classic, providing critical inventory warehousing and transportation support. All told, the company has received, processed, stored and ultimately shipped some 25,000 of pieces of Cox Classic-related merchandise.
“The Ace World Wide team has been an exceptional resource for us,” notes Tim Omaggio, Trustee of the Steven A. Cox Foundation. “I can’t imagine putting on an event of this size without them.” Says Ed Brauman, President, Ace World Wide, “We are very honored to be associated with the Cox Classic. It is a world class event supporting some great charities.”
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| ALL WORK: Ace World Wide employees and event volunteers are a flurry of bag packing activity each year in preparation for the Classic, one of the largest one-day amateur charity golf events in the country. |
Ace World Wide is one of the largest agents for Atlas Van Lines, with 16 offices nationwide, and over 50 years experience in relocating families. The company has over 140 corporate clients, including AT&T, Ford Motor Company, General Electric. Barnes & Noble, Subaru, Bristol Myers Squibb, Comcast, Philadelphia 76er’s, and the Trump Organization, to name a few.
Based in Fallsington, Pennsylvania, the company also serves as the unofficial headquarters for the event on the Friday before each Cox Classic. It is there that volunteers and Ace World Wide staff gather to pack the gift bags and load the trucks—each with its own course destination—for tournament day. “That Friday is typically a very festive day,” notes Julie Rygiel, Cox Classic director of operations. “We all work hard, but the excitement for the event really starts to build.”
In return for year-round warehousing space, staff time both on Bag Packing Friday and the day of the event, as well as the liberal use of a fleet of trucks, Ace World Wide enjoys the privileges of “Platinum” sponsorship.“We bring some of our best customers to the event,” notes King, who directs the company’s support of the Cox Classic. “It truly is a win-win for us.”
And a win-win for the event organizers. “Not only do we get space, wheels, and the arms and legs of the Ace World Wide team,” says Omaggio. “But we also get the friendship and resourcefulness of Michael King, and that alone has been invaluable.”
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