Cox Classic wins Bill Veeck Sports Sponsorship Award

By Tim O’Brien

If you’ve attended the Cox Classic, then you know firsthand that this annual gathering is a cut above the field of charity golf outings.

In fact, over the last few years the Classic has been featured in Met Golfer, Golf Digest and Golf World magazines and has been recognized for excellence by the International Network of Golf Industry Professionals and Event Marketer magazine. In 2003, Event Marketer presented the Classic with a prestigious GOLD Award and named it one of the “top 40 events in the United States.”

It should be no surprise then that the Classic recently caught the attention of the Bill Veeck Sports Sponsorship Awards, winning the top award for Cause-Related Marketing for 2004.

“The Cox Classic is an exemplary cause-related sports sponsorship because it works on a variety of levels: The title sponsor gets an exceptional marketing platform with national exposure, mainstream sponsors get access to a first-class customer entertainment venue, and the charities receive an incredibly generous purse,” said Brett Boyle, Ph.D., an associate professor of marketing at the Cook School of Business at Saint Louis University and coordinator of the Bill Veeck Sports Sponsorship Awards. Cox Classic on the road.

© 2020 Steven A. Cox Foundation

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